Project Title: Linked2Media
Project Duration: 36 months
Start Date:1 October 2011
Funding Authority: European Union’s FP7 Programme
Topic: SME-2011-2 – Research for SME associations
Type of Instrument: Research for SME associations/groupings
Status: Closed
Project Objectives
The overall objective of the project is:
The vision of the proposed Linked2Media project is to tap into the vast user-generated content and interpret information posted on blogs, social networks and social media in Europe and beyond, ensuring that the European Commercial and Industrial SMEs will have homogenized access to the globally available online, social media information and data resources needed to perform, on their own, corporate brand reputation management and market sector repute analysis. In this way, the Linked2Media initiative facilitates European SMEs to listen to customers, prospects and social media, but, more importantly, to identify trends and gain insights to improve their overall marketing strategy and return of investment.
The 36-month Linked2Media project will result, through its deliverables (both reports and prototypes), in:
R1. the open, generic Linked2Media Framework and Conceptual Architecture (WP2);
R2. the innovative Linked2Media Platform (WP7).
R3. highly sophisticated Brand Reputation Management and Marketing Strategy (WP3);
R4. the Linked2Media Semantic Model (WP2);
P5. the Linked2Media Business Demonstrator (WP8);
R6. the Linked2Media Roadmap and Handbook;
R7. Wide‐scale dissemination and exploitation of the project results to the European commercial, retail and industrial SMEs through the formulation of a multinational consortium with direct and indirect presence in the Enlarged Europe.
Project Consortium
| Participant organisation name |
Participant org. short name |
Country |
| TURKIYE SEYAHAT ACENTALARI BIRLIGI | TURSAB | Turkey |
| YAPAYZEKI YAZILIM BILISIM ORGANIZASYON INTERNET DANISMANLIK PAZARLAMA REKLAM SANAYI VE TICARET LIMITED SIRKETI | YAPAYZEKİ | Turkey |
| SDRUZHENIE BULGARSKA TARGOVSKO-PROMISHLENA PALATA | BCCI | Bulgaria |
| ASOCIACION PARA LA PROMOCION, INVESTIGACION, DESARROLLO E INNOVACION TECNOLOGICA DE LA INDUSTRIA DEL CALZADO Y CONEXAS DE LA RIOJA | CTCR | Spain |
| SYNDESMOS ELLINIKON VIOMICHANION TROFIMON SOMATEIO | SEVT | Greece |
| UNIUNEA GENERALA A INDUSTRIASILOR DIN ROMANIA ASOCIATIEI | UGIR | Romania |
| NATIONAL UNIVERSITY OF IRELAND GALWAY | NUIG | Ireland |
| CYBION SRL | CYBION | Italy |
| GIOUMPITEK MELETI SCHEDIASMOS YLOPOIISI KAI POLISI ERGON PLIROFORIKIS ETAIREIA PERIORISMENIS EFTHYNIS | UBITECH | Greece |
| BOTEGO BILGI TEKNOLOJILERI A.S. | BOTEGO | Turkey |
| ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS | CERTH | Greece |
| Calzados Nuevo Milenio, S.L. | CNM | Spain |
| EXPERT MULTISERVICES IMPEX SRL | EMI | Romania |
| ICARIO SRL | ICARIO | Italy |
| ALEMANY SALUDES ASOCIADOS SL | ASA | Spain |
TAGES Role:
Carried out the administrative and financial project management and coordination activities and consulted TURSAB (Association of Turkish Travel Agencies) for preparing and coordinating the pilot implementations. Leyla Arsan, CEO of TAGES, coordinated the project.
For more info: linked2media.eu
Telephone: +90 212 2232101