Blockchain and Token (cryptocurrency) based digital platform PlasticTwist, which will be creating added value for the circular economy through promoting the reuse of plastic waste, was launched on November 10, 2019 at Pera Museum, Istanbul as one of the side activities of 16th Istanbul Biennial. The PlasticTwist innovation project, supported by the European Union’s Horizon 2020 Program, launches a “New Plastic Economy and a Digital Marketplace for Waste” model. The platform will be in the market as of January 2020, via crowdfunding.
The PlasticTwist digital platform, supported by the EU Horizon 2020 Program and aiming for finding solutions to the pollution caused by plastic wastes intends to make plastic that is cheap, easily accessible and reproducible as valuable, instead of virgin plastic. The platform, making plastic reuse gainful through the digital incentive tool named PLASTIC TOKEN, which uses the block chain system does offer an opportunity for “Knowledge and a Marketplace” by attributing “value” to plastic.
PlasticTwist consortium involves highly motivated cross-discipline communities in the areas of ICT, social innovation, inventors, communities, as well as take up networks of large scale. The consortium consists of 9 European Partners; Aristotle University of Thessaloniki (Greece), Hochschule Luzern (Switzerland), Nurogames (Germany), Ceci n’est pas une Holding (Netherlands), Almerys (France), Eolas (Spain), MEDITERRANEAN SOS Network (Greece), BlueCity (Netherlands) and TAGES (Turkey).
The PlasticTwist digital platform was launched on November 10, 2019 at Pera Museum in Istanbul, with 137 participants from production and manufacturing industrialists, ICT professionals, environmental and financial institutions, local authorities and academics. TAGES, the innovation partner of the Project and the other project partners organized the event together.
The event started with the welcoming message of Leyla Arsan, CEO of TAGES, and the project presentation of the project coordinator Athena Vakali, Professor at the School of Informatics of Aristotle University of Thessaloniki. David Manset, CEO of Almerys, launched the PlasticTwist Platform. The open dialogue session featuring pilot initiatives of the project, experts and stakeholders in Turkey was moderated by Patricia Wolf, Professor at the Lucerne University of Applied Science and Art. Moreover, 5 different ideas from Greece, Switzerland, the Netherlands and Turkey pitched against to solve plastic pollution. All participants sent their “Token” to their favorite ideas to vote with the PlasticTwist digital wallet application that they downloaded to their mobile phones.
Leyla Arsan started her welcoming speech with the Plastic Twist video. Arsan mentioned about the motivation of Plastic Twist and how this innovation platform would affect our lives and environment by collaborating, learning from each other, reusing waste, creating value and earning more.
Athena Vakali, Professor at the Aristotle University of Thessaloniki, represented the PlasticTwist Project and mentioned that PlasticTwist defined an ecosystem around its innovation platform by using disruptive ICT technologies to incentivize, educate, engage sustain communities and innovators under a novel circular plastics economy paradigm. Vakali also pointed out that this project was an innovation project and should have reached the market that what they were looking for.
CEO of Almerys, David Manset launched the PlasticTwist Platform. Manset underlined that 300 million tons of plastic were becoming waste per year, on the other hand, we were collecting just %14 of plastic waste and recycling %9 per year. He stated that PlasticTwist was a sustained, token based, close and secure platform and they launched a new and innovative digital marketplace to make plastic more valuable. He explained the PlasticTwist Platform features and how it will work once it has started by January 2020.
After Manset’s presentation, Open Dialogue section moderated by Patricia Wolf, Lucerne University of Applied Science and Art started. The pilots of the project; Leyla Arsan from TAGES (Turkey), Julie Harboe from Lucerne University of Applied Science and Art (Switzerland) and Ana Maria Martinez from MEDSOS (Greece) answered the questions of Patricia Wolf about what the issue with plastic is in their countries, what they did on this project and what the most important outcomes of this project were.
David Manset and advisory group members of Plastic Twist; Peter Troxler, Professor at the Rotterdam University of Applied Sciences and Ludovic Célérier, CEO of Hiptown, global scale experts, were invited to the stage to talk about cryptocurrency, blockchain technologies in the matter of plastic recycling. They also discussed about the future holds in terms of this new plastic economy that PlasticTwist was aspiring to contribute to.
Lastly, Tolga Yucel, Communications Manager at WWF Turkey was invited to the stage to explain what the potential of the Plastic Twist Project was in Turkey context. Yucel started his speech by saying that Turkey was one of the main polluters of the Mediterranean region and he also stated that investment and innovation are crucial needs of Turkey to decrease the pollution. He also emphasized the potential impact of PlasticTwist project for Turkey.
After open dialogue session, Winning Ideas Pitch session started where the following ideas from Turkey, Netherlands, Greece and Switzerland presented:
Blue Barrel Project – Valia Margariti – Greece
In the framework of the Blue Barrel Project a Social Cooperative Business (SCB) will be established, in order to tackle the problem of plastic pollution along the west coast of the Thermaikos Gulf, near Thessaloniki, Greece, largely connected with the activity of mussel cultivation in the area. The SCB will try to create synergies among the stakeholders, create work and financial benefits for the local community, as well as to accelerate awareness and initiative among the mussel farmers and at schools. It will also try to encourage voluntary actions, by using the PlasticTwist tools and by giving value to the discarded plastic trash.
Mind the Plastic – Louise Carpentier – Switzerland (Video)
Mind the plastic an early stage start-up collaborating with food producers to improve their packaging. We set up logistics for packaging return, we design and create new products from this resource and lastly, we innovate the packaging solution next time packaging should be purchased. Our aim is to reduce plastic waste and improve resource efficiency in the food industry. In our pilot from “vegetable soup to vegetable plant” soup cups are reused as planting pots for local garden centers.
Recycled Plastic Jewellery – Xander Kostroma – Switzerland
The idea is to make fashion jewellery from discarded HDPE bottles combining these elements with 925 Sterling Silver and/or hypoallergenic steel as finishing components.
Plastic Playground – Tim de Rooij – Netherlands
640.000 tons of fishing nets enter the ocean every year killing millions of marine animals like turtles, seals, dolphins and many more. Plastic Playgrounds is creating value to this plastic waste by re-purposing and recycling the nets. How? By creating a new sport which we called: Beachaton! We will start up the infrastructure to bring fishing nets waste into the circular economy by recycling this waste into Beachaton paddles and Beachaton nets. These products we will sell to consumers of which 5% percent of the profit goes to cleaning the oceans. Plastic Playgrounds, Net’s do it!
Collaborative Reuse of Fresh Food Plastic Packaging – Sinan Tuzer – Turkey
Changing the shopping behaviour where the consumption restrictions will be defined by the consumer needs rather than the packaging needs. The household consumer will be encouraged to break all ties with the packaging and by carrying storage pouches to the retail points rather than go to the food shops. Thus, this unpackaged shopping method will be triggered by the consumer with all reusable packaging types. Consequently, Token will be an incentive or reward system to support this on a Blockchain based marketplace where all the process will be open and traceable.
All participants listened to the ideas and downloaded the “PlasticTwist Digital Wallet” Application which is available both in IOS and Android versions for voting. Through this application, all of the participants voted by sending “Plastic Tokens” to the ideas that they foresee as a good investment among the 5 innovative ideas that convert plastic waste into a product and a business idea.
The Winner is Sinan Tüzer
Manon van Leeuwen, CEO of EOLAS announced the winner project as a result of the votes used during the coffee break. Plastic Tokens were used for the first time. More than 7000 Tokens were sent with 210 uses. Sinan Tüzer’s idea of “Collaborative Reuse of Fresh Food Plastic Packaging” from Turkey came first with 2600 Token. As a result of the voting, the winner idea was awarded by Istanbul Blockchain Women by a Turkish Tablet: “Reeder” at the end of the event.
The winner Sinan Tüzer made a speech and emphasized the importance of reusing and recycling. Tüzer underlined: “through this, plastic waste hosts many great opportunities in the world and we should do something personally thus we will reach a better world”
PlasticTwist Platform will be launched in the beginning of 2020 with the crowdfunding. Those involved in the platform will start to earn Plastic Tokens and we will start to create more demand for plastic waste. It will also be possible to monitor on the PlasticTwist digital platform how plastic waste is recycled after use and where it is reintroduced into the circular economy. The system will also be able to offer discounts, earnings and awards on services or products through the acquisition of TOKEN by the parties and the system can be adapted to different collaborative business models in a functional and practical manner.
Thanks to this platform with Blockchain infrastructure and Plastic Tokens, Reuse and Recycling of Plastic Wastes will accelerate and we will be involved in the whole world. Plastic will be revalued!
You can find more information about the Plastic Twist and the Launch Event and reach the video records and the photos of the event from the links below:
Click here for watching promotional video of PlasticTwist Platform.
Click here for watching Winning Ideas Pitch.
Click here for more information about the PlasticTwist Launch Event, photos and videos.
Click here for more information about the PlasticTwist project.
Scan the QR codes below for download PlasticTwist Digital Wallet App:
For Android: PlasticTwist Wallet For Apple: Plastic Token Wallet